Investigating the Factors Affecting the Perception of Congestion Pricing Fairness in Tehran

Document Type : Original Article

Authors

1 Associate Professor, Business Management Department, Faculty of Management, University of Tehran, Tehran, Iran.

2 M.Sc., Grad., Business Management Department, Facultyof management, University of Tehran, Tehran, Iran.

3 Ph.D., Student., Business management Department, faculty of Management , University of Tehran, Tehran, Iran.

10.22034/road.2021.303644.1983

Abstract

Due to an increase in urbanization, many trips are made in cities for work-related as well as non-work-related purposes. This amount of trips will cause traffic jams, and not only pollutes the air, but also causes wasting of time. Some governments enforce congestion pricing to reduce the consequences of traffic. The main purpose of this study is to investigate the effect of trust in government, environmental concern and time saving value on perception of congestion pricing fair and investigate the moderating role of income and area of residence in the research model. Present study is a descriptive-survey research method, and in terms of purpose, is a developmental-applied research. The population of this research is people who live in Tehran. Available stratified sampling has been used for this research. Data were collected from 234 questionnaires were analyzed by SPSS and SmartPls3 software. The results of the research show that the variables of trust in government and time saving value from the perspective of people living in Tehran affect the perception of congestion pricing fair also, The moderating role of income variables in relation to trust in government and the perception of congestion pricing fair was confirmed. But, the moderating role of the area of residence variable has not been confirmed between the relationship trust in government and the perception of congestion pricing fair and, the results demonstration that the environmental concern variable does not affect perception of congestion pricing fair.

Keywords


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