Analysis of users' preferences toward bike sharing system in Tehran

Articles in Press

Document Type : Original Article

Authors

1 Dept of Urban Planning., faculty of art, and Architecture.Tarbiat modares university, Tehran, Iran

2 Dept. of Urban Planning, Faculty of Art and Architecture, Tarbiat Modares University

10.22034/road.2024.409503.2184

Abstract

The expansion of the Dockless bike sharing system has created a new development trend for public transportation services. This study has investigated the factors affecting users' preferences in choosing the shared bicycle system as their mode of transportation. Using structural equation modeling and bootstrapping, the present study has investigated the direct and indirect effects of performance and quality, distribution and parking conditions, Convenience and flexibility, safety and environmental friendliness, and service desirability on users' preferences in Tehran. The mediating role of satisfaction on the relationships between the five constructs and users' preferences in choosing a shared bike system has also been investigated. 270 questionnaires were randomly distributed, of which 248 questionnaires were returned. The results showed that quality and performance, Convenience and flexibility, safety and environmental friendliness, and service desirability have a direct and indirect effect on users' preferences. But the research findings did not confirm the effect of distribution and parking conditions on users' preferences. Also, the findings of the research showed that Convenience and flexibility construct has the greatest effect on the users' preferences, and there is a need to take measures in this regard, such as the integration of the shared bicycle system with public transportation, changing the location of the stations, and improving training at the stations.

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